Anukriti Cooking Recipes is a well-known cooking influencer on YouTube, dedicated to making market-style Indian food accessible to home cooks everywhere. Anukriti shares her love for authentic Indian recipes, cooking tips, and culinary secrets with her 653,000 subscribers. Anukriti’s cooking style, popular recipes, tips for successful home cooking, and insights into her influencer marketing collaborations will be explored in this detailed guide.
Introduction to Anukriti Cooking Recipes
Anukriti Cooking Recipes embarked on her YouTube journey with the mission to bring the flavors of Indian street food to home kitchens. Her channel, “Anukriti Cooking Recipes,” focuses on creating simple yet delicious dishes that anyone can make. Anukriti believes that cooking is not just a chore but a form of self-care, and her passion for food resonates with her audience.
Anukriti’s Philosophy
Anukriti emphasizes the importance of authentic ingredients and traditional techniques, enabling her followers to replicate the magic of Indian cuisine at home. Her engaging personality and approachable cooking style have made her a beloved figure in the culinary community.
Why Follow Anukriti Cooking Recipes?
Expertise in Indian Cuisine: Anukriti specializes in Indian dishes, providing tips and tricks to enhance flavors and presentation.
- Community Engagement: Her followers appreciate her responsiveness and willingness to help them succeed in the kitchen.
- Diverse Recipe Range: From appetizers to desserts, Anukriti covers a broad spectrum of Indian recipes that cater to various tastes and dietary preferences.
Popular Recipes from Anukriti “popular-recipes”
1. Classic Paneer Tikka
Ingredients:
| Ingredient | Quantity |
| Paneer (cottage cheese) | 250 grams |
| Bell peppers | 1 (diced) |
| Onion | 1 (diced) |
| Yogurt | 1 cup |
| Ginger-garlic paste | 1 tablespoon |
| Red chili powder | 1 teaspoon |
| Garam masala | 1 teaspoon |
| Lemon juice | 1 tablespoon |
| Salt | to taste |
| Skewers | as needed |
Step-by-Step Instructions of Anukriti Cooking Recipes
- Marinate the Paneer: In a bowl, mix yogurt, ginger-garlic paste, red chili powder, garam masala, lemon juice, and salt. Add diced paneer, bell peppers, and onion to the marinade. Let it sit for at least 30 minutes.
- Prepare the Skewers: Thread the marinated paneer and vegetables onto skewers.
- Cook the Tikka: Grill the skewers on medium heat for about 15-20 minutes, turning occasionally until golden and slightly charred.
- Serve: Enjoy hot with mint chutney and onion slices.
Nutrition Facts (per serving):
| Nutrient | Amount |
| Calories | 200 kcal |
| Protein | 14 g |
| Carbohydrates | 8 g |
| Fats | 12 g |
| Fiber | 2 g |
2. Aloo Gobi (Potato and Cauliflower)
Ingredients:
| Ingredient | Quantity |
| Cauliflower | 1 medium |
| Potatoes | 2 medium |
| Onion | 1 large |
| Tomatoes | 2 medium |
| Ginger-garlic paste | 1 tablespoon |
| Turmeric powder | 1 teaspoon |
| Cumin seeds | 1 teaspoon |
| Red chili powder | 1 teaspoon |
| Coriander powder | 1 teaspoon |
| Salt | to taste |
| Oil | 2 tablespoons |
Step-by-Step Instructions:
- Prepare the Vegetables: Chop the cauliflower and potatoes into bite-sized pieces. Dice the onion and tomatoes.
- Heat Oil: In a pan, heat oil over medium heat and add cumin seeds. Once they splutter, add the chopped onion and sauté until translucent.
- Add Spices: Stir in ginger-garlic paste, turmeric powder, red chili powder, and coriander powder. Cook for a minute.
- Cook Vegetables: Add the potatoes and cauliflower. Mix well and add salt. Cover and cook on low heat for about 15-20 minutes or until vegetables are tender.
- Add Tomatoes: Mix in the diced tomatoes and cook for an additional 5 minutes. Serve hot with roti or rice.
Nutrition Facts (per serving):
| Nutrient | Amount |
| Calories | 180 kcal |
| Protein | 4 g |
| Carbohydrates | 30 g |
| Fats | 6 g |
| Fiber | 5 g |
3. Butter Chicken
Ingredients:
| Ingredient | Quantity |
| Chicken (boneless) | 500 grams |
| Butter | 3 tablespoons |
| Cream | 1 cup |
| Onion | 1 large |
| Ginger-garlic paste | 1 tablespoon |
| Tomato puree | 1 cup |
| Garam masala | 1 teaspoon |
| Red chili powder | 1 teaspoon |
| Salt | to taste |
| Fresh coriander | for garnish |
Step-by-Step Instructions of Anukriti Cooking Recipes
- Cook Chicken: In a pan, melt butter and add diced chicken. Cook until browned and set aside.
- Sauté Onions: In the same pan, add more butter and sauté chopped onions until golden brown. Add ginger-garlic paste and cook for another minute.
- Add Spices: Stir in tomato puree, red chili powder, garam masala, and salt. Cook for 5-7 minutes until the oil separates.
- Combine Ingredients: Return the chicken to the pan and mix well. Add cream and simmer for another 10 minutes.
- Serve: Garnish with fresh coriander and serve with naan or rice.
Nutrition Facts (per serving):
| Nutrient | Amount |
| Calories | 450 kcal |
| Protein | 30 g |
| Carbohydrates | 12 g |
| Fats | 30 g |
| Fiber | 2 g |
Community Tips and Praise of Anukriti Cooking Recipes
Anukriti’s followers often share their experiences with her recipes, providing valuable insights and modifications based on personal preferences. Here are some tips from the community:
- Adjust Spice Levels: Many viewers suggest adjusting the spice levels based on personal tolerance. Adding more or less chili powder can tailor the dish to individual preferences.
- Ingredient Substitutions: Followers have successfully substituted paneer with tofu for a vegan version of Paneer Tikka, while still maintaining the flavor.
- Cooking Techniques: Viewers appreciate Anukriti’s step-by-step instructions and often share their adaptations, like grilling instead of baking for a smoky flavor in tikkas.
Influencer Marketing with Anukriti
The Power of Influencer Marketing
Anukriti Cooking Recipes not only focuses on sharing recipes but also plays a vital role in influencer marketing. Her significant following makes her an ideal candidate for brands looking to connect with food enthusiasts. Here’s how brands can benefit from collaborating with Anukriti:
- Targeted Audience: Brands can reach a large-scale audience interested in food and beverages.
- Brand Recognition: Through Anukriti’s authentic engagement, brands can build recognition and trust among potential consumers.
Marketing Collaboration Process
- Contact the Agency: Brands interested in collaborating with Anukriti can reach out to The Media Ant, a reputable influencer marketing agency in India.
- Influencer Brief: Brands fill out an influencer brief to outline their requirements.
- Content Creation: After approval, Anukriti creates tailored content to promote the brand’s products or services.
- Execution and Monitoring: The Media Ant monitors the campaign’s performance, ensuring optimal engagement and results.
Example Collaborations
Anukriti has successfully collaborated with various brands, enhancing their visibility through her engaging content. Case studies include successful marketing campaigns for products like Nivea, ITC, and Apsara Ice Creams, showcasing the effectiveness of influencer marketing in the food sector.
Conclusion
Anukriti Cooking Recipes offers an exciting journey into the world of Indian cuisine, making it accessible and enjoyable for home cooks everywhere. With a variety of recipes ranging from classic dishes to innovative twists, Anukriti’s influence continues to inspire countless individuals to explore the joys of cooking. Her engaging personality and dedication to sharing authentic recipes have made her a cherished figure in the culinary community. Whether you’re looking to try a new dish or seeking inspiration for your next meal, Anukriti’s recipes are sure to delight and satisfy.
